How to Create Regionally Tailored Content
ConversionWax lets you display different content to visitors based on their geographic location. This is perfect for regional promotions, localized messaging, holiday campaigns, and any situation where your audience in different locations should see different content.
How Location Targeting Works
When a visitor loads your page, ConversionWax detects their location using their IP address. The system then checks your content's display rules and serves the matching version. This happens automatically with no extra setup on your website beyond the standard ConversionWax script.
Setting Up Location Rules
Open a content section or create a new one.
Navigate to the Display Rules for the content or a specific banner within it.
Under Location Targeting, add one or more geographic rules.
You can target by:
Country - Select one or more countries from the dropdown.
Region/State - Narrow targeting to specific states or provinces within a country.
City - Target individual cities for hyper-local campaigns.
Save your rules and publish the content.
Use Cases
Holiday campaigns - Show Thanksgiving promotions only to US visitors, while displaying other offers to the rest of the world.
Regional promotions - Run a store opening campaign targeted to a specific city or state.
Localized messaging - Display content in the visitor's local language or reference local events and currency.
Compliance - Show region-specific disclaimers or legal notices where required.
Combining with Other Rules
Location targeting works alongside other display rules:
URL rules - Combine location with specific page targeting for precise control.
URL variables - Use UTM parameters together with location for campaign-specific regional content.
Scheduling - Set time-based rules so regional content appears only during specific periods.
Tips
Start broad (country level) and narrow down only if needed - city-level targeting is most useful for local campaigns.
Create a default (non-targeted) version of your content as a fallback for visitors who do not match any location rule.
Test your rules by previewing content with different location settings before publishing.