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What Are Location Variables?

Updated this week

Location Variables

Location variables are targeting settings on your content that let you control which visitors see specific banners or text based on their geographic location.

How It Works

ConversionWax detects a visitor's geographic location based on their IP address and automatically displays the relevant content. You can target by:

  • Country - Show content to visitors from specific countries.

  • Region/State - Narrow targeting to specific regions within a country.

  • City - Target visitors from specific cities.

Common Use Cases

  • Holiday-specific banners for different countries

  • Regional promotions and pricing

  • Language-specific messaging

  • Local store or event promotions

Location targeting is available for all content types: Static Banner, Slideshow, and Personalized Text.

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