Dynamically Swap Text Based on Visitor Attributes
Personalized Text is a content type that lets you display different text to different visitors based on their location or URL parameters. Unlike banner content, personalized text does not require any image or video assets - it works purely with text.
When to Use Personalized Text
Headlines - Show location-specific headlines like "Welcome, London shoppers!"
Calls-to-action - Customize CTA text based on campaign parameters.
Product descriptions - Tailor messaging for different audiences.
Promotions - Display region-specific offers or currency.
Creating Personalized Text
Click Add Content and select Personalized Text.
Enter a name for your content section.
Add text variants with targeting rules (location or URL parameters).
Set a fallback variant for visitors who do not match any rule.
Publish and embed the code snippet on your website.
Targeting Options
Location - Target by country, region, or city.
URL Parameters - Target based on query string values (e.g., ?source=email).