Display rules let you control exactly where and when your personalized content appears on your website. URL rules and URL variables are two powerful tools for targeting content to the right pages and the right visitors.

URL rules let you target content to specific pages or URL patterns on your website. Instead of showing the same content across your entire site, you can tailor what visitors see based on the page they are viewing.

URL rules are configured in the content creation or editing form under the Display Rules section.

You can define URL patterns to match against the pages on your site. For example:

This allows you to show different banners or content on different sections of your website without creating separate campaigns for each.

URL variables enable dynamic personalization based on query parameters in the visitor's URL. When a visitor arrives at your site with specific parameters in the URL, you can use those values to customize what they see.

When a visitor lands on your page with query parameters, ConversionWax can read those values and display matching content. For example:

This is especially useful for paid advertising campaigns, email marketing links, and affiliate traffic where you want the landing page experience to match the source.

For even more precise personalization, you can combine URL rules and variables with location targeting. Location targeting lets you show content based on the visitor's geographic location (country, region, or city).

For example, you could create a rule that shows a specific banner only on your /products page, only for visitors from the United States, and only when they arrived via a summer campaign link. This layered approach ensures your content is as relevant as possible.