ConversionWax uses a version-based publishing workflow that gives you full control over what is live on your website. You can create, edit, and preview content safely before pushing changes to production.

The typical workflow for getting content live is:

Until you explicitly publish, no changes are visible to your website visitors.

Every time you save your content, ConversionWax creates a new version. This gives you a complete history of all changes and the ability to roll back if needed.

You can also add version notes to describe what changed in each version. This is helpful when collaborating with team members or tracking the history of a campaign.

After creating your content section, use the Get Code button to copy the embed code snippet. Place this code on your website where you want the personalized content to appear. The embed code is tied to your content section's unique ID and will automatically serve whichever version is currently published.

If a banner used in your published content has been modified since the last publish, you will see a Banner Updated warning. This alert lets you know that the live version does not reflect the latest banner changes. To push those changes live, simply republish the content.

You can schedule content to go live at a future date and time. This is useful for:

Set the publish date when creating or editing your content, and ConversionWax will automatically make it live at the scheduled time.

Each content section has an activation toggle that lets you turn it on or off without deleting it. This is useful when you want to:

Deactivated content remains in your content list and retains all its versions, banners, and settings. Simply toggle it back on when you are ready to use it again.