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Banner Performance Analytics

Track clicks, impressions, and page loads for your banners with the performance analytics dashboard.

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Track Content Performance

ConversionWax includes a built-in analytics dashboard so you can track how your content is performing across all devices.

Analytics dashboard showing performance metrics and device breakdown

Accessing Analytics

From your website sidebar, click Analytics. Select the content section and version you want to analyze.

Key Metrics

  • Impressions - How many times your content was rendered and displayed to visitors.

  • Page Loads - How many times the page containing your content was loaded.

  • Clicks - How many times visitors clicked on your content.

  • Click Rate - The percentage of impressions that resulted in a click.

Time Granularity

Choose how detailed your data view is:

  • Daily - Available on all plans. Shows daily totals.

  • Hourly - Available on Growth and above. Shows hourly trends.

  • 5-Minute - Available on Professional and above. Real-time performance tracking.

Device Breakdown

See performance split by Desktop, Tablet, and Mobile. Each device shows banner thumbnails and individual metrics for Version A and Version B (if A/B testing is enabled).

A/B Test Comparison

When A/B testing is active, the device breakdown shows side-by-side metrics for both versions, making it easy to identify the winner.

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