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What are location variables?
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Location variable is a setting on your Content. This is where you can select specific countries, regions or cities that you would your content to appear to.
Conversion Wax detects a user’s geographical location (based on their IP address) and automatically displays the relevant banner on your website.
This is a great way to increase personalization and improve conversions across your site.
Take a look at our How to create regionally tailored content and How to create regionally tailored content to help you set-up regionally tailored content.
