Preventing Cumulative Layout Shift (CLS)
ConversionWax is designed to minimize impact on your Core Web Vitals scores, including Cumulative Layout Shift (CLS).
How We Handle CLS
When content is published, ConversionWax generates a stylesheet that reserves space for your banner on the page. This prevents layout shifts when the banner loads.
Blank Space Scenarios
You may occasionally see a blank area where your banner should appear. This can happen if:
The content has expired or been deactivated
No banner matches the visitor's targeting criteria
The banner div is empty due to scheduling rules
The reserved space is intentional - it prevents the page from jumping when content loads or unloads, which would negatively impact your CLS score.